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Follow the trend: US demand is back, supply is lagging, but both are likely to grow in coming months

Jason Furman (PIIE) and Wilson Powell III (Harvard Kennedy School)



By April 2021 robust consumer spending and strong investment by businesses and homebuilders in the United States had driven total demand nearly back to its pre-pandemic trend. At the same time, employment was about 7 percent below its trend (or 10 million workers short). Even though hours and productivity of employed workers were up, that was still not enough to enable the United States to produce as much as the economy was demanding, with the difference made up by increases in net imports and reductions in inventories.

April 2021 was an eternity ago in COVID-19 time: Cases were rising in the United States through mid-April and deaths were plateauing. Since their April highs, cases have fallen by 70 percent and deaths by 40 percent.

Since April, both demand and supply have likely increased at a rapid pace. Services consumption appears to have been rising rapidly as the economy has reopened, and substantial additional jobs were likely added since April as well. The key question going forward is whether demand or supply returns more quickly and the consequences of any mismatch between the two. Understanding the economy’s recent past can help inform near-term predictions about the economy and also identify key factors to watch as the economy continues to normalize as the pandemic recedes. The most hopeful, and possibly most plausible, scenario is that demand can create supply, thus enabling the economy to end up in a stronger position than the pre-pandemic trend it was on. The path to this favorable outcome is bumpy and uncertain—with other paths possible as well.

Demand is back

To understand what is going on in the US economy right now, it is useful to adopt a specific definition of total demand in the economy as the amount that domestic purchasers (households, businesses, and government) buy in the form of items like cars, cereal, meals, machines, new houses, tanks, and educational services. In the national accounts it is technically called “Final Sales to Domestic Purchasers” and is defined as:

Demand (aka Final Sales to Domestic Purchasers) = Consumption + Business Fixed Investment + Residential Investment + Government Purchases

Consumer spending comprises about two-thirds of demand. In April monthly household expenditure was 1 percent below its pre-pandemic trend (figure 1). (For all charts, unless otherwise noted, the pre-pandemic trend is based on fitting data from 2018 and 2019 with a log-linear regression.)

Figure 1 Monthly household expenditure remains slightly below the pre-pandemic trend

The overall numbers for consumer spending concealed considerable variation. Spending on goods was 11 percent above its pre-pandemic trend, an unprecedented increase seen in everything from cars to furniture to recreational goods (figure 2, panel a). At the same time, spending on services was 7 percent below its pre-pandemic trend, as restaurants, travel, and healthcare remained depressed by the pandemic (figure 2, panel b).

Figure 2 Consumers have been spending much more on goods, while spending on services has remained depressed

These data are for the average US consumer. Evidence from Opportunity Insights and other sources suggest that consumption has grown faster for lower-income households, which have benefited from significant government transfers and have lower COVID-sensitive services spending. It is plausible that spending was above the pre-pandemic trend for lower-income households and that the entire shortfall in consumer spending was because spending has not returned for high-income households.

In some other categories, demand was above pre-pandemic trends, likely including new residential investment (fueled by low mortgage rates and strong consumer incomes) and possibly also business investment in plants and equipment (although it is a lumpy category that is not measured at a monthly frequency) (figure 3).

Figure 3 Planned residential construction projects and new orders of capital goods exceed their pre-pandemic trends

The US government does not measure overall demand at a monthly frequency. The best estimates, which are produced by IHS Markit, indicate that demand in the form of final sales to domestic purchasers was just 0.4 percent short of its pre-pandemic trend in April.

Supply is lagging

Although US residents were purchasing just as much as they were before the pandemic (adjusted for trends), they were not producing nearly as much. This can be understood by looking at the supply side of the economy, which can be formalized as:

Supply (technically Gross Domestic Product) = Total Hours Worked * Output Per Hour (aka Productivity)

Overall GDP was about 2 percent below the pre-pandemic trend in April, according to estimates produced by IHS Markit (the government does not produce monthly GDP). There is considerable uncertainty around these numbers, but based on the official government data for the first quarter of 2021 and monthly data on major components of GDP like personal consumption expenditures, this estimate is a reasonable guess (figure 4).

Figure 4 Monthly GDP remains below its pre-pandemic trend

Importantly, this GDP was produced by less labor than prior to the pandemic. In April, aggregate weekly hours worked by US residents in private industry were 5 percent below the pre-pandemic trend (figure 5). This was mostly because employment was 7 percent below trend (or 10 million workers short), while hours for those employed had increased.

Figure 5 Total number of hours worked is below its pre-pandemic trend as employment remains millions of jobs short

The fact that GDP (2 percent below the pre-pandemic trend) was down by less than hours worked (5 percent below trend) implies that the average amount produced per hour—labor productivity—was up dramatically relative to its pre-pandemic trend, possibly by about 3 percent—an amount that would normally take two years to achieve. In part this increase reflected the changing composition of workers: Unemployed workers appeared to be on average less productive than the average worker, largely reflecting the fact that about one-third of job losses have been in the relatively low-productivity leisure and hospitality sector. A substantial portion of the productivity increase appears to be due to greater work intensity and technological and process changes.

One of the major sources of lagging supply was likely that workers have not returned to jobs as quickly as employers have opened up new jobs. Job openings likely soared to nearly 9 million by the end of April, bringing the job openings rate to a record nearly 6 percent based on extending official government data for March through April using data from the Indeed Hiring Lab (figure 6). The biggest reasons workers did not return to jobs were likely the continued extent of the pandemic and the fact that it takes time to match workers to jobs. In addition, the availability and magnitude of unemployment insurance have enabled more workers to take their time to find the best jobs for them or negotiate better wages or just reduce their work intensity.

Figure 6 Job openings rate has been at record highs

In addition, supply has been constrained by supply chain bottlenecks in areas like microchips, which have affected the production of goods throughout the economy. In other areas, such as lumber and steel, production cuts at the start of the pandemic have left producers unable to keep up with the rapid recovery in demand.

Bridging the gap between supply and demand: Imports and inventories

Under the definition we are using, demand does not need to equal supply because imports and inventories can be used to satisfy the purchases of US residents without commensurate US production. Using the national accounting framework, this can be written as the identity:

Demand – Supply = (Imports – Exports) + Decrease in Inventories

Global trade collapsed during the pandemic, with both exports and imports falling. US exports and imports have since recovered, but imports have increased much more than exports (figure 7). As a result the US trade balance in goods in April was about $25 billion worse than its pre-pandemic value, an amount equal to about 1 percent of GDP. The increase in imports fills a reasonable fraction of the gap between supply and demand. (Note only the trade balance for goods is currently available for April; the full trade balance including services will be released later.)

Figure 7 US trade in goods has bounced back, with imports surging to help meet domestic demand

The other way that US residents can buy things that are not produced contemporaneously is by running down inventories. Overall, prior to the pandemic, retail inventories were $655 billion and had fallen to $603 billion in the April data. As a result the ratio of inventories to sales reached its lowest level on record in March (figure 8) and likely fell further in April.

Figure 8 Businesses are holding less inventory than ever as a share of monthly sales

Key questions going forward: How and when demand and supply rise

Demand and supply have almost certainly continued to increase since April. It is likely that services consumption, which typically represents about half of demand, has and will continue to increase rapidly as households generally have healthy bank balances, some continued transfers from the government, and rapidly increasing labor earnings. If services consumption returned to its pre-pandemic trend without any changes in other components of demand (except a corresponding reduction in purchases of food at home), that would mean demand would be about 2 percent above its pre-pandemic trend.

The five key questions going forward are:

  1. How much does demand rise above its pre-pandemic trend? Demand was already nearly at its pre-pandemic trend in April, and all signs indicate that it will continue to rise rapidly, greatly exceeding its pre-pandemic trend. All of the ingredients are present to support demand: a rapidly receding virus, substantial excess savings, large fiscal transfers, and rapid wage gains. If services consumption returns to its pre-pandemic trend, that would put overall demand above its pre-pandemic trend.
  2. How much more room is there for imports and inventory reductions to support demand? Imports could rise by a substantial amount over the next months and years. Inventories cannot go negative but could be even more lean. Both of these, however, largely can support increased goods consumption but will not be able to relieve the pressure on increased services consumption unless labor and capital can shift rapidly from goods to services; after all, restaurant meals cannot be imported or taken out of inventories.
  3. How much and how quickly does employment rise? Employment is likely to rise rapidly in the coming months as the pandemic recedes and states, and eventually the entire country, drop enhanced unemployment insurance benefits. Almost no forecasts, however, project US employment to get back to pre-pandemic trends by the end of 2021, and most forecasters expect elevated unemployment rates through much of 2022.
  4. Can productivity stay well above its pre-pandemic trend? Measured productivity growth will face a substantial headwind as lower-productivity workers are rehired, dragging down average productivity levels. Nevertheless, at least some of the increase in productivity appears unrelated to these compositional issues. Will this growth continue? Expand? This productivity growth could be important to accommodate the additional demand even if employment does not fully return rapidly.
  5. How much do imbalances between supply and demand place upward pressure on prices? Imbalances between supply and demand could be reconciled with higher prices, in other words, inflation. The economy experienced a large increase in price levels in April, on average making up for all of the shortfalls during the pandemic, so core consumer prices are now back at the 2 percent pace from their pre-pandemic levels (figure 9).
Figure 9 The pandemic shortfall in prices has now completely closed

The most hopeful, and possibly the most plausible, case is that the demand side of the economy returns further and faster than the supply side but that demand creates supply, and rising real wages eventually draw workers in—including many who were sidelined by the pandemic or even by the arguably sub-par labor force participation prior to the pandemic. In the interim there would be more price inflation, but over time it would be offset by an economy that returns to something that could even be better than its pre-pandemic path. The most important policy at this point is patience, but policymakers should also do everything they can to increase the supply side of the economy and ensure the demand side does not get too far in front of it.

Data Disclosure

The data underlying this analysis are available here. The data for figure 4 are proprietary and therefore excluded.

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